LinkedIn Demographics And Statistics

– LinkedIn’s members have reached 147 million, although this figure is an approximation provied by LinkedIn

– The standard user of LinkedIn is male (57.9%) and aged between 25 and 54 years (67.7%)

– Compared to the previous year, the percentage of teenagers (18-24) has grown more than other age groups

– North America and Europe represent 65.7% of users with about 96.6 million

– The 10 countries with more users: United States (58.5 million), India (13.3 million), United Kingdom (8.4 million), Brazil (6.8 million), Canada (5.1 million), France (3.2 million), Netherland (3.1 million), Italy (2.8 million), Australia (2.8 million) and Spain (2,6 million)

– In the 10 major countries is concentrated 79% of members, and 40% of all LinkedIn members reside in the United States

– Considering the number of members, Brazil has overtaken Canada, France has overtaken Netherlands, Italy has overtaken Australia, compared with January 2011 data

– Latin America, Asia and Africa are the areas with the highest concentrations of younger members (under 34 >70%), while North America, Europe and Oceania are the areas with the highest concentrations of mature people (over 34 >40%)

– There is still a high concentration of men in the Middle East’s countries, which exceeds 86% in Pakistan and Saudi Arabia

– In four countries, female member’s concentration exceed the male’s one: Romania (53%), Bulgaria (53%), Finland (51%) and China (51%)

– Compared to January 2011, LinkedIn’s member have grown by 45%. It’s interesting to note that countries such as North America and Europe have grown below average. This trend suggests a certain saturation in these areas

– The country with the strongest growth was Indonesia (+111%) followed by Turkey (+97.3%) and Brazil (+91.6%) while countries with a lower growth were Denmark (+23.5%), Finland (+22.7%) and Netherlands (+22.1%)

– Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the figure rises up to 57.3%

– The industries with the highest concentration worldwide are High Tech (14.3%), Finance (12.4%) and Manufacturing (10.1%) with significant gap according to areas, while industries with lower concentration are Service (2.3%), Legal (1.9%) and Agriculture (0.5%)

– The job functions with the highest concentration worldwide are Entrepreneurship (10.8%), Sales (9.5%), Operations (8.3%) while functions with lower concentration are Purchasing (0.7%), Product Management (0.7%) and Military and Protective Services (0.6%)

– 39% of the members is a Manager, Director, Owner, Chief Officer or Vice President
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LinkedIn Demographics & Statistics – Jan 2012

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